Hourglass

In connection with the 2026 Danish parliamentary election, we created a giant hourglass for FH - Danish Trade Union Confederation, as part of their pension policy campaign. A physical symbol of something that can otherwise be quite abstract: time. Time for more good years. In addition to the large hourglass, we also created a number of miniature versions to be distributed around the country – small physical reminders of the same message. As part of our assignment, we travelled with the hourglass to various destinations around the country, all with the aim of spreading the message.