Selected - Concrete

For the launch of Selected’s AW25 collection, we helped create unique, handcrafted window displays and visual installations for the Selected store at Frederiksberg Center, as well as selected locations in Aarhus and Antwerp. We cast clothing in concrete and created a sculptural presentation of the collection. It was minimalism with intention. An exploration of surface, texture and absence. An assignment about slowing down, taking a step back and observing.