Wednesday

Bringing fiction to physical reality, we created a life-sized replica of Wednesday Addams’ world for the launch of the series' second season on Netflix. Placed inside Copenhagen’s busiest transit hub, the interactive two-sided installation blended high-precision fabrication with theatrical set design.Every detail was designed to sustain the illusion. A custom Re-board frame covered in fine pieces of wooden boards, made to look like heavy beams, but light and easy to assemble. On the other side, painted to look like solid concrete, to an intricate slate roof assembled from over 400 hand-painted MDF shingles. Combined with in-house prints for the distinctive window and posters, the installation delivered a fully immersive experience for passing commuters.